Reduce E-commerce Returns With The Right Fit

Although feet and shoes are three-dimensional (3D), online ordering to date is based only on length and width. Therefore, it is not surprising that 30-40% of shoe orders are returned.

This is where Aetrex's FitGenius AI platform, available within Albert, comes in handy. This platform is an additional great option for retailer sites because it significantly reduces shoe returns and also gives customers a more personalized experience. This system works by matching a customer's 3D foot profile and fit preference data with the footwear purchase history for similar profiles to help customers easily get the right fit on the first try.

The first step in this process is to perform a highly accurate 3D scan of the customer's foot in the store. With this, shoppers get an instant view of their precise 3D measurements and receive their unique foot profile data via email. This level of accuracy ensures that the recommendations provided by FitGenius are spot-on, reducing the chances of returns and enhancing customer satisfaction.

Additionally, retailers that fully integrate the program can show FitGenius recommendations anywhere customers shop — whether in-store, on their website, or through their email and social media channels.